Frequently Asked Questions

Statistics show:

  • A well staged home spends 50% less time on the market.
  • A well staged home sells for at least 7% more than a comparable non-staged home.
  • A buyer has an opinion of your house within the first 15 seconds.
  • A buyer stays in a vacant house an average of 5 minutes but lingers in a furnished home an average of 40 minutes.
  • 9 out of 10 people cannot visualize how the property could be.
  • Staging helps the buyer to emotionally connect with your home. It allows them to mentally move in, not move on.
  • Your investment in staging now is less than your price reduction later.
  • You only have one chance to make a great first impression!

Is my house even worth being professionally staged?

Even spending a small amount for an initial consultation should net you thousands in return and speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K this argument is invalid.

If the housing market is good does my house still need to be staged to sell?

Every house will sell…it’s a matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, professionally staged homes sell on a conservative average for 6%+ more*. If your home sold for 400K unstaged it probably would have sold for 425K staged.
*Based upon Home Gain Statistics

Why can't I just stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don’t “stage” homes everyday for a living. That’s what professionals are for and that is where the greatest returns come in.

Can't home buyers use their imagination and look past the décor?

Only a mere 10% of home buyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

What is the difference between home staging and redesign?

While home staging is specifically aimed at transforming homes that will be or are for sale, redesign is the process of freshening up a home for current owners who plan on enjoying the home for some time.

Does home staging mislead buyers or create false perceptions?

A home stager knows how to properly focus a buyer’s attention on your home’s best features. That is what ultimately makes a buyer fall in love with your home. While we may draw attention away from the home’s less attractive features, a professional stager should never try to mislead a buyer. Rest assured that if something is truly wrong with a house, a capable inspector will still find it.